Within the probiotics food and
beverages segment, dairy products command major share. Yoghurt and yogurt-based
beverages are the most commonly consumed probiotic dairy products. On the other
hand, demand for probiotic animal feed is expected to gain strength with rising
need to enhance animal immunity and yield.
According to the National Institute of
Allergy and Infectious Diseases (NIAID), prolonged consumption of probiotics
containing Bifidobacterium and Lactobacillus strains helps in the treatment of
cold and flu. Research studies have revealed that probiotics help cure ill
health effects through mechanisms such as immunomodulation.
Probiotics help in treating diseases
such as intestinal inflammation, urogenital infections, and diarrhea. There are
reported cases of deaths due to intestinal inflammation and other Irritable
Bowel Diseases (IBD), such as Crohn's disease and ulcerative colitis. As there
is a high prevalence of functional and organic gastrointestinal (GI) diseases
in U.S. and European countries, these markets have a relatively high
penetration of probiotics products compared to Asia Pacific.
According to a
study publish in the Journal of Crohn's and Colitis in 2016, increased
mortality due to Crohn’s disease and Ulcerative Colitis was observed in
Finland. The rise in reported deaths was due to the inflammation of gut.
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Hectic work schedule and fluctuating
diet patterns lead to various health problems such as constipation and ulcers.
Changing lifestyle and increased consumption of sodium rich foods can cause gut
infection. Probiotics help in restricting the growth of bad bacteria and
enhancing immunity by improving gut health.
High prevalence of digestive disorders
in U.S. and European countries have benefitted the demand in global probiotics
market. Consumer inclination towards functional food and beverages is expected
to increase the demand in near future. Also, rising awareness about
effectiveness of probiotics in enhancing immunity is expected to benefit the
global market. Countries such as China, Brazil, and India among others are
making significant investments in probiotic products.
The global probiotics market is highly
competitive. Companies operating in this market focus more on R&D
activities to develop new products. Novel applications are developed by
companies to strengthen their presence on global scale. Companies are also
entering into partnerships with local players to increase their products
penetration and geographical reach.
For instance, in September 2016,
BioGaia signed an exclusive distributor agreement with Phillips Pharma Group
for selling the rights of BioGaia ProTectis drops, tablets, and Oral
Rehydration Solution (ORS) in Ghana, Nigeria, and Kenya. Besides, companies are
focusing on building their brand image and raising awareness regarding
probiotics usage in the Asia Pacific region.
Chr. Hansen Holding A/S is a prominent
player that provides specialty ingredients for life science and food
industries. The company produces probiotics under its food cultures and enzymes
business division. Its probiotic products are used as ingredients in dietary
supplements and food and beverages. The company is one of the leading suppliers
of scientifically documented probiotic strains for dietary supplements and
infant formula.
Some of the key companies in the
market include Arla Foods, Inc.; BioGaia AB; Danone; Danisco A/S; General
Mills, Inc.; I-Health Inc.; Lallemand Inc.; Lifeway Foods Inc.; and Mother
Dairy Fruit & Vegetable Pvt. Ltd.
Hexa Research has segmented the global
probiotics market report based on application, end-use and region:-
Segmentation by
Application
• Probiotic Food and Beverages
• Probiotic Dietary Supplements
• Animal Feed Probiotics
• Probiotic Food and Beverages
• Probiotic Dietary Supplements
• Animal Feed Probiotics
Segmentation by
End-use
• Human
• Animal
• Human
• Animal
Segmentation by
Region
• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa
• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa
Key players
analyzed:
• Arla Foods, Inc.
• BioGaia AB
• Chr. Hansen Holding A/S
• Danone
• Danisco A/S
• General Mills, Inc.
• I-Health Inc.
• Lallemand Inc.
• Lifeway Foods Inc.
• Arla Foods, Inc.
• BioGaia AB
• Chr. Hansen Holding A/S
• Danone
• Danisco A/S
• General Mills, Inc.
• I-Health Inc.
• Lallemand Inc.
• Lifeway Foods Inc.
• Mother Dairy Fruit & Vegetable Pvt. Ltd
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