Audiology devices are known to facilitate in treatment of hearing
disorders such as congenital hearing and nerve deafness. It caters to three types
of hearing loss viz., conductive, sensorineural, and mixed and grouped
according to severity of deafness.
The global audiology devices market is estimated to grow at a
4.9% CAGR over the forecast phase (2016-2024). It would be worth around USD 10
billion by 2024. Technological advances of these devices as well as the
increasing need by the elderly as well as those afflicted with hearing
disorders will drive the market.
The market is segmented by products and regions. Products of the
audiology devices market encompass of diagnostic devices, cochlear implants,
hearing aid, technological aid, and bone anchoring hearing aids (BAHA). Hearing
aids are further divided into In-the-ear (ITE), Receiver-in-the-ear (RITE),
canal hearing, and Behind-the-ear (BTE) aids. Canal hearing aids encompass
completely-in-canal (CIC), in-the-canal (ITC) hearing, and invisible-in-canal
aids. Major end-users of audiology devices are audiologists, service providers,
and the healthcare sector.
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Hearing aids was the leading product of the market in 2015. It generated
more than 60% revenue on account of its user-friendliness and high comfort. BTE
aids had the largest share (55%) of the market in 2015. Cochlear implants are
predicted to see major growth due to its effectiveness. Demand for canal
hearing aids is projected to drive market demand in the coming years.
Asia Pacific, Europe, North America, and RoW (Rest of the World)
comprise as major geographical regions of the market. North America dominated
the audiology devices market in 2015 owing to superior healthcare
infrastructure and high disposable incomes. Europe accounted over 40% revenue
shares in the same year. Asia Pacific is predicted to display a CAGR above 7%
over the forecast period. Largely untapped markets in India and China will aid
in market growth.
Reputed global vendors of the audiology devices market are NHC/Amplifon,
Duracell, Sophono (Medtronic), and Starkey Hearing Technologies. They employ
strategies of mergers, acquisitions, alliances and partnerships in order to
stay competitive. Main challenges faced by these players are lowered prices and
increased shelf life of these products. A clear policy regarding fair trade
practices can create new pathways.
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