The global Teeth Whitening Products Market is expected to reach USD 7.40 billion by 2024. The industry is driven
by the mounting consumer demand for clean and white teeth coupled with
awareness about oral hygiene. Moreover, 99.2% of the people believe that smile
is an important social benefit and growing consumer preference for over the
counter products in countries such as Germany, France, UK, India and China are
anticipated to drive the growth of the market over the forecast period.
The leading teeth whitening
products manufacturing companies are focusing on R&D to enhance its product
portfolio and are expanding their presence in the global market by acquiring
local players of that region. For instance, in April 2017, Colgate-Palmolive
acquired Ciba-Geigy, an India-based teeth whitening brand, to expand its reach
towards the rural parts of India. These factors are expected to provide an
impetus to the growth of the market over the next coming years.
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Details of Report @ https://www.hexaresearch.com/research-report/teeth-whitening-products-market
Whitening toothpaste segment
holds the largest share in the market in terms of revenue and is expected to
maintain its position over the forecast period. Whitening toothpaste has a
major role in oral hygiene maintenance. Unhealthy lifestyle accompanied by
consumption of liquor, cola, tobacco and other related products which cause
discoloration of the teeth are anticipated to drive the market globally.
The whitening strips segment was
valued at USD 899.8 million in 2016 and are likely to witness a significant
growth as a result of rising consumer demand and the requirement for quick
result formulas. Furthermore, initiatives and campaigns have taken up by
leading companies such as Colgate-Palmolive, P&G and GlaxoSmithKline to
create awareness among consumers to use herbal products for teeth whitening are
expected to augment the growth of the market.
The increase of these market is
determined mainly by consumer demand which is to be favoured by the rising
living standards such as modernization, personality traits and appearance. There
is a huge competition in the teeth whitening products market as the market is
consolidated. The leading players are acquiring the major local players and
expanding its production capacity and presence globally. The leading
manufacturers in these markets are Colgate-Palmolive, Proctor & Gamble,
GlaxoSmithKline, Johnson & Johnson, Unilever and Henkel.
Hexa Research has segmented the
global teeth whitening products market based on type and region:
Segmentation by type, 2014 - 2024 (USD Million)
• Whitening Toothpaste
• Whitening Stripes & gels
• Others
Segmentation by region, 2014 - 2024 (USD Million)
• North America
• U.S.
• Europe
• Germany
• UK
• Asia Pacific
• China
• India
• Central & South America
• Middle East and Africa
Key players analyzed
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Proctor & Gamble
• Unilever
• Church & Dwight
• Brodie & Stone
• CCA Industries
• GO SMILE
• Henkel
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