Joint health and skin and coat health supplements have
been the most purchased veterinary supplements. COVID-19 pandemic, however,
disrupted trends in market with a surge in demand for digestive health and
immunity-boosting supplements. The COVID-19 outbreak accelerated awareness
among pet owners of condition-specific supplements with stress-reducing,
immune-supporting, and calming outcomes. The pandemic also catalyzed the steady
transition from brick-and-mortar purchases to e-commerce channels. The dramatic
shift to online purchasing is expected to continue over the forecast period.
According to a 2021 study published in the U.S.
National Library of Medicine, about 10 to 33% of cats and dogs are given dietary
supplements in the U.S. Amongst these, joint and digestive health
supplements have been the most popular along with cognition, skin and coat, and
cardiovascular health supplements. The average lifespan of pets has also
increased over the past few decades which makes them susceptible to chronic
conditions such as joints disorders, liver problems, and cardiovascular
diseases. According to a review article published in the Journal of Feline
Medicine and Surgery, aged pets including cats older than 11 years comprise a
significant proportion of the companion animal veterinarian’s patient
population. These factors are estimated to contribute to the market growth in
the coming years.
The market is highly competitive owing to acquisitions,
launch of new products, and collaborations by key market participants. In
August 2020, Manna Pro Products LLC- a leading provider of veterinary feeds,
supplements, and treats, acquired a premium dog product company- Doggie Dailies
to strengthen its presence in the market. In addition, Whitebridge Pet Brands,
a pet food company, acquired a pet supplements, food, and treats company called
Grizzly Pet Products in March 2021. This added to Whitebridge Pet Brands’
lineup of animal health companies. The previous acquisitions included Dogswell,
a functional jerky brand for canines, Cardinal Pet Care specializing in pet
botanics, PetPlay, Inc., and Crazy Dog training treats.
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view report summary: Veterinary Dietary Supplements Market Report
Veterinary Dietary Supplements
Market Report Highlights
- The companion animals segment dominated the market in 2020 and is
also projected to grow the fastest from 2021 to 2028. The increasing pet
population and expenditure is estimated to propel segment growth over the
forecast period
- The livestock animals’ segment is estimated to grow notably over
the forecast period due to increasing use of supplements by livestock
operations facilities and feed manufacturers to enhance the value of their
products
- Dogs accounted for 42.2% of the companion animal segment due to increasing
availability of canine supplements and growing preference for dogs as pets
- The joint health support segment accounted for the highest revenue
share of 21.9% in 2020 due to rising incidence of chronic orthopedic
disorders
- The multivitamins and minerals segment held revenue share of 27.4%
in 2020 while the CBD segment is expected to witness a CAGR of 11.0% in
the next few years
- In 2020, the gummies and chewables segment accounted for the
largest revenue share while the powders segment is anticipated to witness
the highest CAGR over the forecast period
- The offline channels segment comprising pet specialty stores,
retail, and others, held the largest revenue share of the market in 2020
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