The global Incontinence And Ostomy Care Products Market size is anticipated to reach USD 23.0 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.1% from 2021 to 2028. Coloplast Corp., Essity (Svenska Cellulosa Aktiebolaget), KCWW (Kimberly-Clark Corporation), B. Braun Melsungen AG, Hollister Incorporated are some of the key players in this industry. The increasing incidence of colorectal cancer and urological diseases, such as Inflammatory Bowel Disease (IBD), urinary incontinence, and benign prostatic hyperplasia is anticipated to boost the market growth.
The growing risk of colorectal and urinary bladder
cancer has increased the demand for ostomy care products. For instance, the
American Cancer Society has reported that in 2019, the number of colorectal
cases in the U.S. has increased to 101,420. This is expected to drive the growth
of the market at a global level.
Increasing awareness initiatives by several market
players to raise cognizance regarding these prosthetic medical devices globally
is successfully breaking the stigma and taboo associated with the use of these
products. For instance, Coloplast is a leading market player and has recently
published Ostomy Life Study Review to raise awareness and improve the standard
of ostomy care. This helps in effective patient care, building their
confidence, and inspires them to live a quality life.
Moreover, the outbreak of COVID-19 has spurred the
demand for incontinence products used in home settings. Since the majority of
consumers are aged/seniors, there is a higher demand for these products.
Restrictions on movement at international borders have created an opportunity
for local players to enter the market and meet the unmet demands of the
end-users. In November 2020, NorthShore Care Supply announced a free trial of 2
bags of adult diapers and a discount on all absorbents for ICU Nurses
or other COVID first responders.
Related Press Release@ Incontinence And Ostomy Care Products Market Report
Incontinence And Ostomy Care
Products Market Report Highlights
- Based on type, the incontinence care products segment held the
largest revenue share of around 74.9% in 2020. This can be attributed to
the increasing cases of urological diseases, such as IBD, colon cancer,
and bladder control problems
- The incontinence care products segment is further segmented into
absorbents, incontinence bags, and others. Whereas, the ostomy care
products segment is sub-divided into ostomy bags, deodorants, skin
barriers, and irrigation products
- Europe dominated the market in 2020 with the largest revenue share
of around 43.2%, owing to the increasing prevalence of urological
diseases, supportive government policies, and increasing awareness
programs
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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