The global Teeth Whitening Market size is anticipated to reach USD 10.6 billion by 2030, according to the new report of Grand View Research, Inc. The market is expected to expand at a CAGR of 5.0% from 2022 to 2030. Factors such as an increase in awareness concerning oral hygiene and advancements in cosmetic dentistry procedures are driving the demand for teeth whitening products.
A recent survey by Mintel/Greenfield Online showed
that 67% of American adults have tried to whiten their teeth in one way or
another. Almost 24% of them have used an over-the-counter product for the same
indicating the rising popularity of teeth whitening procedures.
Remedent Inc., which is a dental product manufacturer
and distributor specializing in cosmetic dentistry, stated that 86% of people
opt for cosmetic dentistry to improve physical attractiveness and self-esteem.
It also stated that teeth whitening is the most popular cosmetic procedure
accounting for 32% of the cosmetic procedure in practice.
Initially, as a short-term impact of COVID-19, global
in-office teeth whitening was hampered. Most of the dental clinics had stopped
seeing their patients, with only emergency treatments given a permit. This
resulted in a lower volume of patient visits and impacted revenue to a great
extent.
It was reported that there were 19 million fewer
routine check-ups at NHS registered dental practices.
However, telemedicine became an effective mode of communication for
both patients and doctors. Moreover, new product launches by key players like
P&G through online sales channel is expected to increase the market growth.
Related Press Release@ Teeth Whitening Market Report
Teeth Whitening Market Report
Highlights
- By product, whitening toothpaste held the largest market share in
2021. The segment is expected to grow at a lucrative CAGR of over 5.3%
from 2022 to 2030
- Based on the distribution channel, the online segment is expected
to grow with the highest CAGR over the forecast period, due to the
increase in product launches on e-commerce and the availability of a
variety of teeth whitening products
- North America is set to lead the market over the forecast period,
owing to technological advancements and an increase in patients opting for
procedures to improve dental aesthetics
- The Asia Pacific region is bound to grow significantly during the
forecast period. This is majorly contributed by the large population base
and rising disposable income in this region
- The industry is highly competitive with players including Colgate
Palmolive; GlaxoSmithKline Plc; Johnson & Johnson; Procter &
Gamble; Brodie & Stone; Unilever; Church & Dwight Co
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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